Welcome to Prod. - Pattaya's first luxury Thai and seafood fine-dining restaurant. Here, we add magic to the ocean's bounty with age-old Thai flavors using innovative techniques.
Our Philosophy
Prod. is the brainchild of passionate individuals who harbor a deep respect for local ingredients and champion sustainability and resourcefulness.
We source our seafood directly from local fishermen, ensuring the highest quality ingredients grace your plate. Our "Fin-to-Scale" philosophy ensures every part of the fish is utilized, minimizing waste and allowing our chefs to showcase the full potential of each catch, creating a truly sustainable, luxury dining experience in Pattaya.
Local Ingredients, Reimagined
Our talented chefs are the true stars of the show. They wield a variety of cooking techniques, including dry and wet aging and blanching, to coax out the most exquisite flavors and textures from the local catch.
Dry aging allows the natural enzymes in the fish to break down the muscle fibers, creating a more tender and flavorful dish. This process intensifies the fish's natural umami flavors, unlocking a richer, more complex taste. Wet aging, however, involves storing the seafood in a vacuum-sealed bag to retain moisture. This process preserves the fish's delicate texture while enhancing its natural sweetness.
Our inventive techniques breathe new life into traditional Thai flavors.
A Complete Sensory Journey
Dining at Prod. is a sensory journey that challenges perceptions and delights the palate. Our menu features a variety of innovative dishes that highlight the versatility of the local seafood. Let's explore some of our signature dishes.
Our fish roe and herb spicy salad with crispy rice paper seaweed is one of our star appetizers. It's an explosion of flavor and texture—the pops of briny fish roe mingle with the fragrant herbs, all nestled in a bed of crispy rice paper seaweed.
For a refreshing dish with fun textures, try our spicy shrimp salad with Thai herbs and Cha Ploo leaf in a crispy bowl. This vibrant salad highlights the freshness of our locally sourced shrimp, tossed with aromatic herbs, and comes in a delightful, crunchy, edible bowl made from cha ploo leaves.
Get ready for an interactive dining experience with our Tom Yum dry-aged seabass in shabu style! Like the classic Japanese hot pot, this dish lets you cook our dry-aged seabass to your liking in a flavorful Tom Yum broth. Enjoy the delicate dance of textures and delightful umami flavors.
Another popular signature creation is our traditional boiled Kratoy squid ink soup. "Kratoy" refers to a type of small squid known for their tender texture and delicate flavor. The soup offers a luxurious mouthfeel, with the squid ink providing a rich, umami depth that is savory and slightly salty. This dish exemplifies our restaurant's commitment to using every part of the catch to create an innovative, luxury seafood dining experience in Pattaya.
Our oil-blanched wet-aged crispy seabass with dried red chili paste is a textural masterpiece. Wet-aged seabass is cooked using oil blanching, resulting in a crispy exterior and melt-in-your-mouth fish. The accompanying dried red chili paste adds a touch of heat, making for an unforgettable flavor combination.
Prod. 's menu is an ode to the ocean, but we also recognize the desire for variety. To cater to all preferences, we offer a curated selection of succulent chicken, beef, and pork dishes alongside our innovative seafood creations. And for a truly memorable dining experience, we highly recommend indulging in our decadent dessert menu. The smoked coconut ice cream with palm sugar is an absolute must-try, offering a smooth and luxurious finish to your meal.
Cozy Setting
Prod. elevates the concept of luxury seafood fine dining in Pattaya with its stylish yet relaxed ambiance. Step into our glass-house restaurant, which is a haven of light and comfort. Airy interiors with lofty ceilings and chic seating create the perfect setting for an unforgettable dining experience. Soaring ceilings and expansive windows add to the light and welcoming feel. Prod. offers a variety of indoor and outdoor seating options – perfect for intimate couples' dinners or gatherings with family and friends.
Your Invitation To Prod.
Prod. is a celebration of Thai heritage, a commitment to protecting our oceans, and a dedication to creating memories that linger long after the last bite.
Reserve your table and discover Prod. – where luxury meets passion on your plate.
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